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Back to index Six mail order pointers Many people think about mail order as a business they want to be in; they hear of some person that had a simple product and got rich working out of their home.
Before you start or invest money, the National Mail Order Association offers these 6 pointers. Keep in mind that mail order is a way of advertising and selling a product or service. In mail order, your catalog or flyer is your store, and the printed word is your salesman, and you go directly to the customer's home or business.
This is in contrast to retail where you first try to get the customer to come to your store and then convince them to buy. If you look at a majority of companies that market via mail order, they specialize in a specific product category or group of products.
This way they have a clear idea of who their potential customers are and how they can be reached. Products should be unique and not readily available at retail outlets. Make sure your potential customers are easy to identify and reach.
Have follow-up products that fit into the same category to sell to your customers. Very few people make a lot, or any, money on one product unless that product is one that is used up and people continue to reorder.
Profits come from making a customer happy with their first purchase from you, then they buy a second time and so on. The second time they buy is most important. In essence they are saying, we approve of the way you do business, we are satisfied with your product or service, and we are ready to develop a purchasing relationship with your company.
You must be in business for the long run. If you are starting from scratch with little capital, expect to build your business over a period of years. You must build up a base of satisfied customers that continue to purchase from you.
As your customer base grows so will your profits.
Direct mail copywriting needs to be well-targeted, creative and provide a solution to an issue that the customer may be facing. Contact Aurora today. Grow your business with Every Door Direct Mail®. Every Door Direct Mail® is the fastest, easiest, and most affordable way to reach thousands of local prospects. Launch your campaign in ten minutes or less with our top-rated online campaign builder. Freelance copywriter for serious direct marketing - copywriting and design for direct mail, b2b, sales lead generation, sales letters, email .
Many people think mail order consists of putting an advertisement in a magazine or sending out thousands of letters and waiting for the cash to come rolling in.
If it were that easy everyone would be in mail order. There are many tricks to marketing via mail order. You need to be familiar with many things so you can do them yourself or know how to hire someone who does. Every person considering the use of mail order to sell products or services should first invest in their personal education.
A few hundred dollars spent on the right books and manuals can save a person from wasting thousands of dollars on things that never had a chance of working, or had major strategic flaws.
Furthermore, you must associate with people who know the business well, and gain by their experience. And you must keep yourself up to date on the latest concerns to mail order marketers. These things include government regulations, postal rules and regulations, advertising secrets, promotional writing and graphics, cost cutting tips, printing, availability of new products and lists, and much more.
Know your product or service. Many times the most successful mail order marketing companies start from a person's hobbies or interests. This way they know something about the products they are selling.
For instance, if you want to market fishing related items, but you yourself are not a fishing enthusiast, what will you base your buying decisions on? How will you know what a fishing person will be interested in?
Parties interested in advancing their mail order marketing know-how should become a member of the National Mail Order Association. Schulte Back to index Can you get rich quick in mail order? Where does the hype end and reality start?
Have you ever wondered what the real scoop was in building a mail order business or how to use direct mail to market your business?
When I am asked about getting rich quick in mail order, I "cringe.JR Direct offers the complete range of direct mail marketing services to develop and execute profitable direct mail campaigns.
Our services include List Brokerage, List Management, List Fulfillment, Merge Purge, Direct Mail Consulting, Direct Mail Copywriting and International Direct Mail Services. The direct mail response rate is one of the most common questions we get from clients interested in trying direct mail.
Understandably, it is critical to your initial planning and expectations. When I was asked to teach a copywriting class for a special program at Ohio State University, I discovered that teaching writing is far more difficult than the writing itself. Harness the most effective copywriting and graphics for maximum response rates!
View Samples. Proven, Experienced Copywriting and Graphic Design Services for Direct Mail We call it creative, but that’s a bit of a misnomer. Direct mail writing and design is more about persuasive communications. Compare Direct Mail Response Rates. A response rate - also known as a completion, conversion or return rate - is a reference to the number of respondents to .